The story
About Amélie & Rose
Style that moves with you. Feminine, refined, and always yours.
At Amélie & Rose, everything starts with you.
The woman who follows her own rhythm — bold and focused at times, soft and reflective at others. You are our muse, our starting point, and our daily inspiration.
As a small, independent brand, we pour our heart into creating collections that embrace your femininity — in your own way. Not to stand out for attention, but to show up fully as yourself: stylish, refined, and confident.
Amélie & Rose was born from a love for timeless elegance. We don’t chase trends — we create pieces that move with you. That quietly highlight your strength and celebrate your softness. Each item is made with care, attention to detail, and a deep love for quality. Because to us, clothing is more than something you wear. It’s a reflection of who you are.
Whether it’s a blazer that makes you feel powerful in a meeting, or a light dress on a slow Sunday morning — we’re here for every version of you. For every moment when you pause, smile, grow, doubt, or shine.
Our mission is simple:
Style that moves with you. Feminine, refined, and always yours.
Welcome to Amélie & Rose.
We’re so glad you’re here.
2014
The first sketches
At Amélie & Rose, everything starts with you. In a quiet London moment the idea becomes real, sketch by sketch, shaping timeless pieces that move with your rhythm.
2017
Our London store opens
We open our doors and listen. Fittings, conversations and everyday stories guide our choices so fabrics feel softer, fits feel kinder and details feel considered.
2020
Our first professional photoshoot
Our vision steps into the light. Warm neutrals, natural movement and confident women wearing pieces that honour strength and softness in equal measure.
2025
Our digital flagship
We focus on the webshop to be wherever you are. A calm, polished experience with clear sizing, transparent returns and careful delivery, so style feels effortless and always yours.